The Pinch

Our Story
The Pinch is a project conceived by the two of us, Carolina and João. Everything was created with great care and dedication and I'll tell you about our journey.

We are both Brazilians from São Paulo, we met in 2004 at sports college, and we started our relationship in the same year.

We worked in different areas, but always focused on health and well-being, until we moved to Portugal in 2015. That same year we created our first brand: Tempero Vó Cola, in which we handcrafted the delicious seasoning created by João's grandmother.

We started our sales in street markets, where we loved the direct contact with the public, allowing us to better understand their needs. Over time, we expanded our line with the “Flavors of the World”, which became a success. In 2017, the brand evolved from Tempero Vó Cola to A Pimenteira, the first Portuguese company dedicated to international seasonings, while maintaining the craftsmanship and focus on the local market. In 2023, The Pinch was born, a more mature brand dedicated to the end consumer, retail, Horeca and distribution, maintaining the passion for serving our customers well.

What we do

The Pinch's seasonings are made up of selections of herbs and spices carefully blended in perfect proportions, following culinary traditions from countries around the world.

Our purpose

Our main goal is to bring traditional flavors to a modern, creative kitchen and to help prepare everyday dishes with practical, healthy and flavorful solutions.

Our differentials

100% natural spices without additives; Clean Label; Line specialized in the Flavors of the World; High quality ingredients; No salt*; Complete range, for all types of preparation; Label with lots of instructions; Vegan Friendly